WWE Files Several New Trademarks

WWE has filed new trademark applications with the United States Patent and Trademark Office (USPTO) for a series of titles tied to its expanding portfolio of digital and on-demand content. The trademarks cover a wide range of categories, including entertainment services, merchandise, toys, medals, and collectibles.

The following phrases were filed for protection:

“What Do You Wanna Talk About?” – the signature catchphrase and title of Cody Rhodes’ YouTube interview series.

“What’s Your Story? w/ Steph McMahon” – Stephanie McMahon’s newly developed interview series.

“Six Feet Under With The Undertaker” – a slightly altered version of The Undertaker’s podcast, officially titled Six Feet Under with Mark Calaway.

“The RAW Recap” – WWE’s official post-show podcast recapping Monday Night Raw.

The trademark filings suggest WWE’s continued investment in building a robust ecosystem of talent-driven content, brand extensions, and multimedia experiences beyond the ring. These trademarks not only protect intellectual property across platforms but also signal WWE’s strategic push into podcasting, digital storytelling, and cross-promotional merchandising.

As of now, all projects appear to be active or in development, with Cody Rhodes, Stephanie McMahon, and The Undertaker anchoring key media efforts under the WWE brand umbrella.

You can check out the full descriptions below:

“G & S: Entertainment in the nature of wrestling contests; Entertainment services, namely, wrestling exhibits and performances by a professional wrestler and entertainer; Entertainment services, namely, live appearances by a professional wrestler and sports entertainer; Entertainment services, namely, personal appearances by a professional wrestler and sports entertainer; Entertainment services, namely, televised appearances by a professional wrestler and sports entertainer; Providing wrestling news and information via a global computer network; Providing online interviews featuring a professional wrestling and sports entertainment personality in the field of professional wrestling and sports entertainment for entertainment purposes.”

“G & S: Cardboard and paper hangtags; cardboard packaging; paper packaging; packaging, namely blister cards; paper for wrapping and packaging; collector albums for sticker collectables; stickers; sticker albums; collectable photos; photo albums; photographs; framed pictures; vinyl and plastic clings; labels, namely printed paper labels; folders; paper place mats, paper table mats, paper napkins; paper tablecloths; paper table linens; paper lunch bags; postcards; greeting cards; pictures; calendars; posters; decals; temporary tattoo transfers; trading cards; brochures, magazines and newspapers concerning sports entertainment; coloring books; children’s activity books; souvenir programs concerning sports entertainment; books concerning sports entertainment; books featuring pictorial biographies; comic books; picture books; book covers; paper book markers; notebooks; memo pads; note pads; date books; address books; agenda books; markers; pens; pencils; pencil sharpeners; pencil cases; rubber stamps; stamp pads; chalks; paper banners; printed paper signs for doors; drawing rulers; erasers, rubber erasers, chalk erasers, blackboard erasers; bumper stickers; window decals; lithographs; paper party bags; stencils for tracing designs onto paper; paper gift wrap; paper cake decorations; paper; stationery; indoor ornaments of paper.”

“G & S: Clothing, namely, tops, shirts, jackets, sweatshirts, hoodies; outerwear, namely, coats; bottoms, pants, shorts, underwear, dresses, pajamas, lingerie, clothing ties, scarves, gloves, swimwear; Halloween and masquerade costumes; footwear, namely, shoes, sneakers, slippers, flip flops, boots; headwear, namely, hats, caps; wrist bands; bandanas; championship trophy belts.”

“G & S: Medals for use as awards, precious metal trophies, commemorative medals, medals, medallions, badges of precious metal, championship belts of precious metal, works of art of precious metal, busts of precious metals, precious metal trophy columns, clocks, key chains of precious metals, lapel pins, medals, ornamental pins, precious metal trophies, souvenir pressed coins, collectible coins, non-monetary coins, statues of precious metals, watches, jewelry, timepieces, presentation boxes for jewelry, figures made of precious metal, rings.”

“G & S: Toys, namely, action figures, accessories therefor; dolls; cases for action figures; toy wrestling rings; playsets for use with action figures; toy vehicles; board games; hand-held units for playing electronic game other than those adopted for use with an electronic display screen or monitor; tabletop action skill games; construction toys; playing cards; puzzles; stuffed toys; plush toys; toy belts; knee and elbow pads for athletic use; toy foam hands; costume masks; novelty face masks; Christmas tree decorations; toy spinning tops; arcade games; kites; bobble-head dolls; puppets; card games; toy guitars; toy water guns; vinyl products for playing in a pool; doll furniture; party favors in the nature of crackers and noisemakers; skateboards; toy scooters; paper party favors; collectible championship belts; toy championship belts.”